Ten Ways to Support
1. Ask your distributors about:
2. Raise awareness about the crisis in e-blasts and on your social media
- Extended billing
- Sending call tags (if they don’t already) event returns
- Extending or waiving the deadline for returns
- Waiving return caps (if they have them)
3. Feature a bookstore and what they’re doing to cope in your newsletter
- Promote ordering from local bookstores
- Many customers don't know indies can ship direct to home
- Such as: tailored subscription boxes and online book clubs
4. Share your virtual content with indie bookstores
5. Direct book sales to Bookshop or bookstore websites where you can
- For the next eight weeks, Bookshop has increased their affiliate commissions to 30%
6. Donate to the Save Indie Bookstores or BINC
- IPC is contributing 10% of incoming membership dues to BINC
7. Assist in coordinating with authors for personalizations and virtual events
- If books were already delivered for a cancelled event,
- Local authors may be willing to sign and personalize at the store
- Creating tip-ins and shipping books directly to customers
8. Help to promote online events
9. Give vouchers to staff or reimburse their purchases at indie bookstores
- A voucher or reimbursement offer to use by the end of April will help indie bookstores and raise staff morale
10. When stores are able to reopen, solicit requests for book donations
- Many stores have had to return large portions of stock.
- IPC is in touch with the regional bookstore associations to collaborate on timing and finding the stores in need.
- You can also solicit requests through your newsletter.
IPC will continue to be in touch with bookstores across the country about what their needs are. Support will be especially critical in these early days and when stores are finally able to reopen.